Construction Updates

Dear Friends and Neighbors,

We are excited to share this new section of our project website, “Construction Updates.” It will be updated at the beginning of each key milestone listed below. It will also contain a link to our webcam, which will provide live views of the project.


Dear Friends and Neighbors:


Abatement work will be performed on the facade of the existing buildings as well as inside. Visible activity will include the installation of scaffolding and the ingress/egress of debris-removal trucks. Abatement is scheduled to last for nine weeks.


Phase 2 will include mass excavation, temporary shoring, and the construction of the building’s foundation.


Key Project Milestones (and current estimated dates):

We will report on any schedule/phasing changes and any expected parking, traffic dust control, and noise impacts with each milestone.

As always, if you have any questions or concerns, please e-mail or call me. My contact information is listed below.

Thank you.
Jan Reicher
Director of Strategic Projects and Transformation
415.562.2505 (direct dial)
415.827.2080 (cell)

All positives for project’s process with the City!

From unanimous approval by San Francisco commissioners and support from supervisors, to remarks from people connected to the Jewish Home, the City’s hearings’ process gave both heart and heft to our transformational project that will positively change how our community delivers aging services to older adults, including our frail and vulnerable.

Jewish Senior Living magazine   2015/2016


Demography. Science. Culture. These three words, when considered together, are creating a sea change in how we live and for how long.

Since the first wave of baby boomers turned 50 some 20 years ago, gerontologists have warned about the silver tsunami that is due to hit communities. Those 50-year-olds will soon turn 70. Science has enabled them to live longer and, with a little luck, healthier. Culture has encouraged them to continue leading independent lives – to, as it were, age in place.

Old-style facilities that provide seniors with housing, care, and programs are no longer enough. Communities must be prepared to offer these new older adults resources to support and serve them as they live independently in their own homes, along with a variety of additional housing options – all of which must be integrated with community life.

Recognizing these changing wants and needs, the Jewish Home of San Francisco is undertaking its most significant redevelopment and transformation in its 144-year history. The Home’s nine-acre Silver Avenue campus will be transformed from a facility that currently serves some 1,800 residents and short-stay patients annually into a bustling, thriving site of services, support and community, serving thousands of people – older adults, families, caregivers, Jews and non-Jews – across the Bay Area.

“When we look to the future, we see a new footprint that preserves the best of current Jewish Home facilities and replaces others with modern structures, services, and programs,” says Daniel Ruth, Jewish Home and Jewish Senior Living Group president and CEO. “Our goal is to thoughtfully respond to the changing needs of senior adults and their families and caregivers. We aim to develop a continuum of care that’ll be economically sustainable and viable for generations to come, as well as serve a broader range of individuals than we do today.”

Residential options will include approximately 250 skilled-nursing suites, and about 111 new assisted/catered-living apartments and 75 new memory support assisted-living suites. For individuals needing short-term care, the offerings will expand to 120 rehabilitation suites and as many as 25 acute psychiatric suites.

“Residences will reflect the latest trends in senior housing,” says Jason Erdahl, the lead architect with Ankrom Moisan Architects, who, in partnership with Van Meters Williams Pollack, are designing the Jewish Home’s new campus. These include smaller neighborhoods or groupings in memory support and skilled nursing, private bedrooms with showers, and more space for residents’ personal possessions. “Smaller settings provide a more calming environment, and having things from one’s home is comforting,” he says.

Another trend, notes Jason, is to “provide choice and variety in lifestyle options. You can choose where you eat, where you socialize, what activities you participate in.” Residents in the assisted-living community will have these options. They will enjoy apartment-style living in spacious one- and two-bedroom units, with services to support them as they age.

The focal point of the Home’s transformation is The Square, which will host a marketplace of senior-oriented services, provided in collaboration with partners who are experts in their field.

“We’re not doing this on our own,” explains Jan Reicher, Jewish Senior Living Group’s director of strategic projects and transformation. “We’re doing it with partners, ranging from Bay Area Jewish community agencies and university lifelong learning programs, to various therapeutic and medical clinics. We want to bring everyone under our roof.”

For example, Jan describes, a visitor to The Square might check in at the concierge desk at 9:30 a.m., do water aerobics in a therapy pool, see her optometrist, meet a friend for lunch at a café on The Square, and finish the afternoon at a lecture in the performing arts auditorium before boarding a shuttle for a ride home. “It’ll be a place for people to come to have their various needs met – medical, wellness, social, mental and behavioral health, and even some shopping, such as dry-cleaning, shoe repair, grab-and-go food items, and pharmaceuticals,” she sums up.

Services provided by The Square will also help people continue to live more appropriately and safely in their own homes.

“The Square will be anything but square,” declares David Friedman, who chairs both Jewish Senior Living Group and the fundraising campaign for the Home’s redevelopment project. Noting that when he was growing up, the word ‘square’ meant ‘traditional,’ he continues: “This is a leading-edge concept of what the elderly will need. We’re approaching it in an extremely forward-thinking way and donors are very excited about it.”

The project will cost an estimated $130 million. “We plan to raise $70 million through a combination of large and small philanthropic gifts,” David says. “Once the funds have been raised, we’ll finance the remainder. As Jewish Senior Living goes to press, we’ve surpassed 50 percent of our goal.”

“By offering a much broader spectrum of living and care options, older adults can plan for the future without fear of burdening their children,” says Daniel Ruth. “Our model enables couples to stay together if one member’s needs change. It provides a comforting environment for a surviving spouse. And the integration of senior residents of diverse capabilities into an on-campus community is an antidote to the loneliness and isolation older adults often experience when they choose to live alone at home as long as possible.

“With a new modern campus in place – and deeper connections to our neighbors – the Jewish Home will have two assets that are absolutely essential to serving our community’s older adults for decades to come,” he maintains. “We’ll have a sustainable business model that meets the needs of a fast-growing, changing market. And we’ll be supported by a financial stable mix of services – with revenue from rental living units, joint ventures with a wide range of partners, revenue from our expanded short-term rehab program that’ll help support our provision of charitable care, Jewish Home funding, and community philanthropy.”

“I’m delighted that we can focus on a very exciting future as we carry forward the Jewish Home’s mission and long-standing charitable commitment to our community’s most vulnerable elders,” he concludes. “Although bringing the vision of a new campus for senior adults to life has its challenges, it’s most definitely a privilege.”

the square logo


The Square is a physical place as well as a virtual location that provides services, support, and community for older adults and their caregivers under one roof. That roof will be physical – a bustling site on our Silver Avenue campus – and virtual, “in the cloud” (i.e., the Internet; a data center of servers connected to the Internet).

Envisage this:

  • Wellness and fitness
  • Information and referral
  • Retail
  • Medical (Western/Eastern)
  • Nutrition
  • Care navigation
  • Caregiver support
  • Support groups
  • Behavioral health
  • Educational classes and workshops
  • Arts and ideas lecture series and seminars
  • Finding community through social interaction that includes learning with others, playing games, or joining an online support group.
  • Receiving physical therapy after a stay in the Jewish Home’s STARS (short-term and rehabilitation services) unit.
  • Benefitting from the “Getting Back To Life” program in our fitness/wellness boot camp for older adults and caregivers after completion of physical therapy.
  • As an adult child living out of town, securing care coordination and navigation (individualized help with overcoming any healthcare-system barriers and getting timely access to quality medical and psychosocial care) for her parent in the Bay Area.
  • Remaining close to a spouse who lives in one of the new memory-care suites and, in between visits, volunteering at the Jewish Home and enjoying a swim in the new pool.
  • Sharing a love of learning as a retired teacher continues to inform and interest through The Square’s Life-Long Learning Institute.

Whichever way you look at it, The Square will be unlike anything in or beyond the Bay Area.


The Jewish Home is on the verge of an exciting physical transition to better meet the diverse needs of the region’s aging population. Over the years, the Jewish Home has enlarged and expanded its original facilities in response to the changing needs of the aging population, and this project is an important stage in that evolution. The project is being designed as a joint venture of Ankrom Moisan and Van Meter Williams Pollack, LLP, as well as The Smith Group (for The Square). We plan to break ground in 2016. We will broaden our services by:


A proud resident of the Excelsior district for over 90 years, the Jewish Home is a nonprofit organization that has served San Franciscans for more than 140 years. We provide high-quality care, services, and programs that give Bay Area elderly a place they can call home. The Home has become a national model for geriatric care, and plans to continue to provide a welcoming environment and excellent services delivered by compassionate and experienced health personnel and remain a good neighbor for generations to come.


The Jewish Home is proud of our track record of community involvement. We strive to be a good neighbor and are committed to minimizing any impacts on the community during the construction process – including traffic, noise, and debris. We will be readily available to respond to any concerns and will implement a hotline phone number to make communication with our team as seamless as possible. We will continue to work with local residents and merchants to provide updates on construction throughout the development process. A website for the project will also be developed in the coming weeks with more information.


The Jewish Home will be developing The Square, a destination for services, support, and community, on a day-basis for a wide range of older adults, their families, and caregivers. The Square will provide amenities such as a café, wellness services, education and entertainment spaces, a site-serving pharmacy, a beauty salon, and other similar services. Jewish Home residents will have access to The Square, as will non-resident seniors. Seniors who meet the Jewish Home’s requirements will be eligible to purchase membership for The Square’s services and amenities.


We look forward to actively engaging neighbors and merchants before and after we break ground on the project. As our plans move forward, members of the public will have the opportunity to weigh in and provide comments to the City.

If you have any questions or concerns about the project, please direct them to Jan Reicher at 415.562.2505 or e-mail us at

The project will also help the community beyond our site. It will:

  • Attract new patrons to local neighborhood businesses
  • Improve the central entrance to the Excelsior
  • Enhance the public transit bus node at Mission Street and Silver Avenue


We look forward to actively engaging neighbors and merchants before and after we break ground on the project. As our plans move forward, members of the public will have the opportunity to weigh in and provide comments to the city. For further information, or if you are interested in learning more about upcoming meetings, please reach out to Jan Reicher at

Golf Tournament, Dinner and Auction
Support the Home. As a non-profit, the Home relies on the community to maintain its high levels of care and services.
Jewish Senior Living Magazine

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